- Awareness raising in Tenders - When tendering for Fair Trade products it is a good idea to also demand (or prefer) that the supplier to be awarded the contract also provides awareness raising activities on Fair Trade to the consumers of the products - authority staff/schoolchildren etc.
Such activities can greatly increase the impact of buying Fair Trade products, by focusing on changing the consumer behaviour of individuals. Italy offers many good examples of initiating successful cooperation between suppliers, public authorities and local organisations in raising awareness on Fair Trade through tendering (see, for example the case study on Settimo Torinese).
For more information on how to introduce awareness raising activities in tendering, including actual purchasing criteria click here
- Further Fair Trade promotion - There are a great many further activities which European public authorities can consider initiating to promote Fair Trade, beyond the procurement examples given in the previous section.
Many authorities are already engaged in such activities, and some examples can be seen in the case study collection
For some further ideas on Fair Trade promotion click here
